Lancome
When we first met with Lancome, they were looking to bring the passion and excitement of the brand to their online consumer. Phear Creative worked with Lancome to develop a strategic content program that connects with their audience by giving fans a behind the scenes look at one of the world's most prestigious beauty brands.
Our program features two video series. The first series is hosted by Lancome spokesmodel and #1 subscribed female on YouTube, Michelle Phan. This ongoing campaign features Michelle conducting 'how-to' videos with Lancome products, and the videos from this campaign are distributed across multiple platforms, including online and in-store.
Lancome is also behind some of the world’s most interesting art events, parties and happenings, and our second series brings these events into online experiences. By directing short films around each event, and setting them to original music by up and coming artists, we give the fan an insider's perspective on these dramatic events. The pieces are then distributed through Lancome’s YouTube channel and Facebook fan page to effusive praise, like:
“This is lovely and artistically clever!”
-Khristine P.
An ultramodern video and very entertaining, a perfect 10 for Lancome.
-Mariana M.
We’ve had a blast working with them and we just feel prettier while we do it.
