Tory Burch
In 2007, Phear Creative developed a brand video for Tory Burch that captured Tory's personality, her spirit, and the core values of her brand. This timeless video still serves as an integral part of their communications materials, and was also the beginning of a long and innovative partnership.
Over the past four years we've gone on to develop, design and produce much of their online presence, including everything from gift guides and banner campaigns to managing the editorial content for their recent re-launch. Most recently we developed her new 'City Guides' blog, an online platform for Tory to share her favorite spots around the world with her fans.
"The video that Phear Creative put together serves as a unique way to transport the voice of Tory and our brand into the stores where we sell our products and into the offices and homes of editors and employees who may never be able to meet Tory or visit one of our boutiques. It is an invaluable means of communication as well as a cornerstone of our branding and communications tool kit."
–Samantha Gregory, VP Global Communications, Tory Burch
